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News   |   21 April 2022

Christian Grinling from King’s College London wins Keyloop’s second annual Dealer Tech Competition.

Christian Grinling from King’s College London

20-year-old student takes home grand prize of £10,000.

14th March 2022: Keyloop, the global automotive technology company, today announces the winner of its Dealer Tech University Automotive Technology Competition. Christian Grinling from King’s College London beat teams of university students to win £10,000 for his idea to simplify the process of searching for and booking aftersales services for your car, in an intuitive mobile app.


Originally from Spain, and having moved to the UK 8 years ago, Christian is a 20-year-old second-year student at King’s College London majoring in Electronic Engineering.


Glen Demetrioff, Chief Innovation Officer of Keyloop commented: “It was exciting to experience the quality presentations from all six of our finalists and to see such a diverse set of creative and innovative product ideas to help evolve, even revolutionise this industry. At Keyloop, we are always keen to identify and develop the next innovative idea and future generation of talent for our industry. It was an incredibly difficult decision for the judging panel to choose an overall winner. After what was an intense discussion, we are delighted to honour Christian as our fantastic winner. Christian created an elegant and smart solution for a real problem in the automotive sector – streamlining the aftersales process for both the consumer and dealers. We were also impressed by the level of innovation displayed by Tom Christensen from the University of Bath, who came up with a groundbreaking solution for the future sale and ownership of electric cars. To recognise his brilliant thinking, we created the Dealer Tech Innovation Award and awarded Tom a prize of £5,000.” 


Christian’s proposed mobile phone app, named Coast, is an easy-to-use app that provides online service bookings, real-time tracking and push notifications. It brings together a number of disjointed current solutions into one simple unified platform, enabling customers to search for and book a service online, whilst providing them with information on how much it will cost and how long it will take. It not only offers real-time updates to the consumer whilst the work is being done, but will also send them reminders when the next service or MOT is due. The innovative app will also make it easier for dealerships to secure new aftersales bookings and build consumer trust which could help to maximise the workshop efficiency.


Commenting on his achievement, Grinling said: I have an immense passion for software engineering and developing mobile apps! The competition allowed me to take a new and innovative product for the car servicing industry from initial conception through programming, tackling both the technical and business aspect of its design. I wanted to get a feel of what taking a product from start to end in a real-life environment was like and how my idea could help benefit consumers. I gained invaluable experience from this competition and am very grateful to Keyloop for the opportunity."


Julia Muir, Founder of the Automotive 30% Club and CEO of Gaia Innovation, adds: “It was a great pleasure to be one of the judges for this competition, and witness at first hand the extremely high calibre of all of the competitors. Christian and Tom presented fabulous award-winning concepts, and it’s important to recognise that the teams from Exeter, Warwick, Munster and Manitoba also created highly innovative solutions that could potentially be developed further into real-world applications. It is fantastic that Keyloop is playing a key role in nurturing future talent through the various stages of this competition,  and is raising awareness amongst the top talent in the universities, that the automotive sector is an inclusive, innovative and exciting sector to join.”


Tom Christensen from the University of Bath was awarded the Innovation Award and £5,000 for developing a web-based platform that enables consumers to easily compare electric vehicles, based on their typical routine, to advise and simplify the purchasing process.   The software will also help consumers visualise environmental benefits, by comparing electric vehicles against their petrol and diesel counterparts.


In just its second year, the Dealer Tech Competition had over 1,000 entries from students internationally (UK, Ireland and Canada). Since December 2021,  30 teams have been working to develop their initial proposals for an innovative product or solution to improve the automotive retail experience in line with modern consumer demands and the digitalisation of the industry. Students from 11 universities then had to present and demonstrate their ideas in the university judging round between 14th February and 3rd March – each university having an overall winner who received £1,000. The best six submissions were invited to a grand final on 9th March.


At the international final on 9th March, six winning teams competed against each other to win the grand prize of £10,000.  The presentations were judged by a panel of industry experts:


  • Tim Rose, Editor of the Automotive Management
  • Julia Muir, Founder of the Automotive30% Club and CEO of Gaia Innovation
  • Elena Rodriguez, Chief Product Officer at Keyloop
  • Amit Monovich, Chief Technical Officer at Keyloop
  • Michelle Wells, Director, Brand Strategy and Corporate Communications at Keyloop
  • Glen Demetrioff, Chief Innovation Officer at Keyloop


These six final teams were:


King’s College London – Dealer Tech International Award 2022

  • Winning team: Christian Grinling  
  • Team members: Christian Grinling 
  • The idea: A mobile application that allows the consumers to book, track and engage with their car servicing, as well as allowing the garage to monitor their upcoming and current service orders and effectively update the consumers on the car repair/service status.  


The University of Bath – Dealer Tech Innovation Award 2022

  • Winning team: Tom Christensen 
  • Team members: Tom Christensen 
  • The idea: A platform for consumers to compare and recommend the most suitable electric vehicle based on their typical daily routine. 


The University of Exeter 

  • Winning team: ExeTerminators 
  • Team members: Barnaby Gill, Ryan Storey, Oskar Oramus, Isaac Cheng 
  • The idea: A web application that provides insights into people's travel habits, including suggestions to reduce environmental impact. 


The University of Warwick 

  • Winning team: The Testroyers 
  • Team members: Sai Kommuru, Lukasz Stanaszek, Laurence Reynolds 
  • The idea: A platform that allows consumers to book and then manage their

test drives quickly and easily online with all relevant information about the vehicles that consumers want to buy. 


The University of Manitoba 

  • Winning team: EasyCar 
  • Team members: Leon Stetefeld, Jared Rost, Omar Bileha, Joseffus Santos, Tanvir Ahmed
  • The idea: A search engine to compare and recommend potential new cars for customers by using a matching algorithm. 


Munster Technological University 

  • Winning team: REVVV 
  • Team members: Eoghan Boyce, Domonkos Peter, Alana Neenan, Shri Charan Kandhasamy Saravanakumar, Ajeet Kanojia
  • The idea: A mobile application that shows customers a personalised vehicle service history (visually) with price breakdown and allows them to prepay before collecting the car at their preferred time. 

Find out more about the competition at: 


0207 680 7104

About Keyloop 

Keyloop’s mission is to create and connect technology that advances the car buying and ownership experience in partnership with dealers and OEMs. It is a leading global provider of software solutions to the auto retail industry, serving approximately 18,000 dealer sites and most automotive manufacturers, in 100 countries. Headquartered in the UK, Keyloop also has operations across EMEA and Asia. For more information, please visit