Keyloop and Salesforce team up to support the agency model.

Keyloop and Salesforce have teamed up to enable the sharing of customer data in real-time between the OEM, retailers and the wider supply chain in a move that will revolutionise the more complex customer interactions created by new retail models.

In an industry first, the successful deployment of this technology in Spain opens the door to a wider roll-out across Europe. The tool connects third-party users to Salesforce through an OEM integration platform and enables seamless integration of DMS solutions. Standardised interfaces and secure access to OEM data ensure customers' premium sales and aftersales experience.

Megan Harvey, EVP of Alliances and OEMs at Keyloop, said: “Automotive consumer journeys are becoming increasingly complex due to consumer demand for seamless omnichannel experiences and emerging models such as agency or mobility-as-a-service. Accurate and real-time data is pivotal to enabling relevant, personalised consumer experiences throughout each step of the journey.

“As leaders in their respective fields, Keyloop and Salesforce enable automotive brands and retail networks to map the critical data exchanges and add value to each consumer interaction. In addition, the close collaboration in this project will connect people and teams throughout the supply chain to ensure they are working with a current and consistent view of consumer engagements and activities.” Additionally, it will improve the customer experience through greater accuracy and a single view of their requirements at all stages of the retail process and aftersales.

Keyloop is a leading technology partner to the automotive market and a leading provider of dealer management systems in over 90 countries. Its technology connects over 250,000 product users and 18,000 retail sites. The secure open platform links retailers, OEMs, partners, and customers to provide a seamless experience for automobile buying and service.